June 13, 2007
In The Expectation Paradox, Seth Godin writes:
"As word of mouth becomes an ever more important component of marketing, the scales are tipping. Undersell, overdeliver. It's the strategy that works in the long run."
As I think:
"When was underselling and overdelivering a bad strategy? Has one of the demigod's of marketing just now enlightened us to the value of integrity?"
Hey, you gotta love the first reactions of an ignorant software developer. Maybe TheBlackFin can clear this up...